Alison French brings a compilation of 14 years of digital marketing and e-Commerce experience to her role as Chief e-Commerce Strategist at Crescent Commerce. She has worked with companies such as DJO Global, BetterBraces.com, National Pen, PowerDot, Clean Energy Patch, and SEALFIT.
With consumer behavior evolving to rely more on e-Commerce for health and wellness purchases, Alison sets businesses up for success by crafting and executing strategy that maximizes growth in this niche market. During her tenure with DJO Global she drove 10x revenue growth, reduced cost per acquisition by 25%, and averaged 30% YOY revenue growth.
An innovative marketer with international experience in digital marketing and e-Commerce, Alison excels in developing integrated marketing plans that unite digital and traditional marketing channels. She has an MBA for the Kelley School of Business at Indiana University and a B.A. in Communications from San Diego State University.