E-COMMERCE & DIGITAL MARKETING STRATEGY
Helping businesses grow online revenue while increasing profitability
98% vs 2% of visitors. Which Number Is More Important?
This is a trick question. Both numbers matter.
Businesses have a tendency to focus on the 2% of visitors that convert. However, to achieve quick gains in revenue and profitability you must look at the 98% of people who visit your site and then leave. They came to your site because your marketing message resonated with them. So why did they leave? Cultivating those visitors becomes the key in transforming your e-commerce business.
What are your revenue goals?
e-Commerce revenue comes down to three things – traffic, average order size, and conversion rate. Use the calculator to see the revenue growth that can be achieved by increasing performance in these areas.
I Am an Expert in Selling Online
I excel at helping manufacturers sell direct to customers
I specialize in the health and wellness market
I measure success by the increase in profitability
Chief e-Commerce Strategist
Over the past 14 years I’ve worked with companies ranging from a billion dollar multi-national company to start-ups with a shoestring budget. No matter the size of the company one thing remains the same. A business needs a dedicated e-commerce strategy to maximize ROI from the online store.
President, North America | NG Solutions
Alison is one of the strongest and most talented e-commerce marketing experts. She excels at the full range of e-commerce marketing tactics (email, SEO, Paid Search, Content Strategy and etc.) and is a go-getter if there ever was one. She maximizes every situation. She expects a lot from her business partners and is amazing at keeping the ball rolling even when others may have dropped it. She’s passionate about e-commerce and loves to see sales, traffic and conversion rates grow. All the things vital to a successful e-commerce campaign – she’s a gem and I have been lucky to work with her for an extended time frame and we have had some nice wins together I give a lot of credit to her expertise and outstanding work ethic.
Grow Revenue While Increasing Profitability
Let Me Show You How