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E-COMMERCE & DIGITAL MARKETING STRATEGY

Helping businesses grow online revenue while increasing profitability

98% vs 2% of visitors. Which Number Is More Important?

This is a trick question. Both numbers matter.

Businesses have a tendency to focus on the 2% of visitors that convert. However, to achieve quick gains in revenue and profitability you must look at the 98% of people who visit your site and then leave. They came to your site because your marketing message resonated with them. So why did they leave? Cultivating those visitors becomes the key in transforming your e-commerce business.

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ACQUIRE
TRAFFIC

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NURTURE
VISITORS

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Convert
Buyers

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Retain
Customers

I Am an Expert in Selling Online

I excel at helping manufacturers sell direct to customers

I specialize in the health and wellness market

I measure success by the increase in profitability

Alison French

Chief e-Commerce Strategist

Over the past 14 years I’ve worked with companies ranging from a billion dollar multi-national company to start-ups with a shoestring budget. No matter the size of the company one thing remains the same. A business needs a dedicated e-commerce strategy to maximize ROI from the online store.

Clients

JASON ZINN

JASON ZINN

President, North America | NG Solutions

Alison is one of the strongest and most talented e-commerce marketing experts. She excels at the full range of e-commerce marketing tactics (email, SEO, Paid Search, Content Strategy and etc.) and is a go-getter if there ever was one. She maximizes every situation. She expects a lot from her business partners and is amazing at keeping the ball rolling even when others may have dropped it. She’s passionate about e-commerce and loves to see sales, traffic and conversion rates grow. All the things vital to a successful e-commerce campaign – she’s a gem and I have been lucky to work with her for an extended time frame and we have had some nice wins together I give a lot of credit to her expertise and outstanding work ethic.

Grow Revenue While Increasing Profitability

Let Me Show You How

What Are Your Revenue Goals?

Use the calculator to see the impact each area has on total revenue

Traffic
Average Order Size
Conversion Rate
Revenue
Current State
$
Desired Increase
$