ALISON FRENCH, chief e-commerce strategist & founder
Alison has spent the past decade immersed in internet marketing and e-commerce strategy. Her e-commerce philosophy is that large gains can be achieved by focusing on the three factors that drive e-commerce revenue – traffic, conversion rate, average order size.
With an MBA from the Kelley School of Business at Indiana University Alison provides a unique perspective to e-commerce strategy. Her education taught her that innovation, strategy, and good financial management are critical components for every business. Blending that knowledge with her 12 years of first-hand experience crafting internet marketing and e-commerce campaigns makes Alison uniquely positioned to help an e-commerce retailer achieve his goals.