E-COMMERCE & DIGITAL MARKETING STRATEGY
Helping businesses grow online revenue while increasing profitability
98% vs 2% of visitors. Which Number Is More Important?
This is a trick question. Both numbers matter.
Businesses have a tendency to focus on the 2% of visitors that convert. However, to achieve quick gains in revenue and profitability you must look at the 98% of people who visit your site and then leave. They came to your site because your marketing message resonated with them. So why did they leave? Cultivating those visitors becomes the key in transforming your business.
ACQUIRE
TRAFFIC
NURTURE
VISITORS
Convert
Buyers
Retain
Customers
What are your revenue goals?
e-Commerce revenue comes down to three things – traffic, average order size, and conversion rate. Use the calculator to see the revenue growth that can be achieved by increasing performance in these areas.
I Am a Digital Marketing Specialist and Excel at Selling Online
Alison French
Chief e-Commerce & Digital Marketing Strategist
Over the past 14 years I’ve worked with companies ranging from a billion dollar multi-national company to start-ups with a shoestring budget. No matter the size of the company one thing remains the same. A business needs a dedicated e-commerce and digital marketing strategy to maximize ROI from the online store.
Clients
Grow Revenue While Increasing Profitability
Let Me Show You How